I like movies. I'd like to see more movies like Ronin, to use their example - great flick. (For that matter, I'd like to have more Twilight, but that'll be at least a year from now... I guess there's always Claire Danes and Leo DiCaprio to watch in Romeo+Juliet.)
On my iGoogle homepage, I saw this article on my TechCrunch feed: Clerk Dogs Takes a Curated Approach To Movie Recommendations
I skimmed the article to see if I was generally interested (I was) so I headed over to the site to see for myself. That's when it happened: the dreaded obligatory registration requirement to even see what it looks like.
I left a comment because I was feeling like sharing today and was impressed to see that by the time I'd formulated/revised/edited my comment there were tons more comments. I was also impressed that someone at Clerk Dogs was looking at the comments and as such removed the registration requirement! Who knows how long that'll last, but for now, it does seem like a cool site - kinda like Netflicks, but there's no physical object to deal with, just the recommendation service.
Here's my comment:
@Simon @Dias - I agree about not having to register. I closed the window too. Cool concept, but I won't know for sure until it's available to try out first.
@Steve – I think you'd have more "window shoppers" and "walk-in" business without requiring registration first. It's just like in the "real world" – who wants to give a salesman personal information before they know the product works? By registering first, I've just given the internet equivalent of my phone number to a complete stranger (for them to do with whatever they'd like, mind you) whom I have no reason to trust!
Trustworthiness and a relationship can be built by giving without expecting anything in return – i.e. free samples. In the real world, you wouldn't share personal information with a stranger and you shouldn't do it online either. Didn't your mother ever tell you not to talk to strangers?!
But, alright, so maybe whatever service is interesting enough for me to give them my information/trust up front. What happens when I give it a go and it turns out I'm actually disinterested? I've just given personal information to a company I'll never do business with – that's not mutually beneficial.
What is mutually beneficial is users/clients/customers who want to be part of the whole operation and are involved and excited. These are the people who will create new business via friends, family and/or blog subscribers, Facebook friends, MySpace friends, LinkedIn connections, etc. –people who trust your customer for one reason or another.
Another retail analogy: it's the difference between window shopping, walk-in business and destination/recommendation shopping. If the door is locked and there are no windows, how far am I willing to go to get inside and see what they're selling?